Lead - Media/Digital/Public Relations - Wire & Cable/Building Materials Business

Lead Media, Digital & PR for leading Wire & Cable / Building Materials.

Description:

We are looking for a senior media and digital leader to build and lead the integrated media, digital performance, and PR strategy for a newly launched Cables & Wires business. The role will be instrumental in shaping brand visibility, driving full-funnel performance, and ensuring measurable ROI across ATL, Digital, TTL, and Earned Media.

This is a high-impact role at the intersection of brand building, digital transformation, and analytics-led media decision-making, especially critical during the launch and scale-up phase of a new category business.

Key Responsibilities:

- Integrated Media Strategy (ATL, Digital, TTL)

- Digital Performance & SEO/SEM

- Social Media Amplification

- PR & Earned Media

- Analytics, Measurement & ROI

- MarTech & Digital Infrastructure

- Agency & Stakeholder Management

- Lead media, digital, and PR agencies for quality, timelines, and cost efficiency

- Work closely with Brand (B2B & B2C), Sales, CX, Research, and IT teams

Candidate Profile:

- Experience: 10 to 14 years in media planning, digital marketing, and integrated communications

- Industries Preferred: FMCG, FMEG, Consumer Durables, Building Materials, D2C, Media Agencies

- Education: MBA / PGDM (Marketing)

- Proven experience managing large media budgets with measurable outcomes

- Strong exposure to digital performance marketing and SEO

Key Competencies:

- Integrated Media Planning (ATL + Digital)

- Strong analytical and ROI-driven mindset

- Digital & MarTech fluency (SEO/SEM, ad platforms, dashboards)

- PR & narrative-building capability

- Agency leadership and execution excellence

- High collaboration and influencing skills