Key Result Areas: Integrated Media Strategy (ATL, Digital, TTL): - Lead annual & quarterly media planning across TV, Print, OOH, Digital. - Drive IMC planning aligned with brand launches, seasonal cycles, and regional market priorities. Digital Performance & SEO/SEM Leadership: - Build full-funnel digital performance engine-SEO, SEM, paid social, programmatic. - Optimize audience journeys for electricians, retailers, contractors, and IHBs. Social Media Amplification & Channel Performance: - Execute boosting, targeting, and media amplification for social media. - Track platform performance, optimize spends, and ensure KPI achievement across channels. PR & Earned Media Management: - Own PR execution and agency management for trade + business + digital media. - Convert B2B/B2C content into media-ready narratives and drive consistent earned coverage. Analytics, Measurement & ROI Optimization: - Create integrated dashboards for ATL, digital & PR. - Track KPIs, SOV, media efficiencies, and ROI; recommend optimizations quarterly. Digital Infrastructure & MarTech Integration: - Partner with IT to implement CRM tagging, analytics tools, dashboards, and marketing automation. - Ensure website analytics, tracking pixels, and attribution systems are fully functional. Agency Management & Cross-Functional Collaboration: - Lead media, digital, PR agencies; ensure timely delivery, quality and cost efficiency. - Collaborate with Brand B2C, Brand B2B, CX, Sales for messaging, content calendars, and campaign amplification.

Mumbai

Lead - Media/Digital & Public Relations 

Job Description for Lead - Media/Digital & Public Relations  in Bejobbed in  Mumbai for (10-14) years of experience. Apply Now!