Description:
- Qualification: Graduate/Postgraduate in Marketing, Mass Communication, or related field
- Experience: 7- 10 Years
- Industry: Luxury / Lifestyle / Retail
- Employment Type: Full-time | Leadership Role
About the Role:
As a Lead - Markets & Content, youll own the end-to-end marketing strategy for key regional markets - customizing national campaigns to reflect local culture, festivals, and customer aspirations.
Youll drive regional storytelling, digital campaigns, and premium brand partnerships.
Key Responsibilities:
- Develop and execute regional marketing campaigns across ATL, BTL, and digital channels.
- Build strategic alliances with event planners, designers, and lifestyle brands.
- Lead social media and content strategies tailored to regional audiences.
- Collaborate on storytelling and creative campaigns that strengthen emotional brand connect.
- Track marketing KPIs, analyze performance, and drive ROI-focused initiatives.
- Mentor and lead regional marketing teams, ensuring synergy with national brand strategy.
Ideal Profile:
- 7-10 years of experience in luxury retail or lifestyle marketing
- Proven expertise in regional marketing, influencer engagement, and campaign management
- Deep understanding of Indian cultural nuances and consumer trends
- Creative mindset with strong communication and stakeholder skills
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