Lead - Marketing - NBFC

Lead - Marketing - NBFC

Description:

Key Responsibilities

- Develop and execute the annual marketing strategy aligned with business goals.

- Identify target customer segments across affordable housing, salaried, self-employed, and emerging markets.

- Plan and allocate marketing budgets across channels to maximize ROI.

Brand Development & Communication

- Strengthen the organizations brand positioning in the housing finance ecosystem.

- Oversee development of brand communication, creatives, and marketing collaterals (brochures, videos, digital creatives, branch branding).

- Ensure brand consistency across all customer touchpoints.

Customer Acquisition & Field Marketing

- Design regional/branch-level marketing campaigns to support business development.

- Drive BTL/ATL campaigns including print ads, outdoor, radio, property-site activations, and channel partner engagement programs.

- Support sales teams with events, exhibitions, and local brand awareness initiatives.

Product & Customer Insights

- Conduct market research, competitor analysis, and customer profiling.

- Provide insights for product development, pricing decisions, and customer experience improvements.

- Track consumer trends in real estate, mortgages, and housing finance.

Marketing Operations & Analytics

- Define KPIs to track campaign performance and lead conversion.

- Monitor marketing dashboards, measure ROI, and optimize spend.

- Manage vendors, agencies, and marketing partners.

Internal Collaboration & Leadership

- Lead a small marketing team and work closely with cross-functional departments.

- Drive internal communications, employee branding efforts, and training for sales teams on marketing tools.

- Ensure adherence to regulatory and compliance guidelines in all communications.

Qualifications:

- MBA/PGDM in Marketing, Communication, or related field.

- 15+ years of marketing experience; minimum 5 years in BFSI/Housing Finance/NBFC preferred.

- Strong understanding of digital marketing, brand management, and customer acquisition.

- Experience managing agencies, budgets, and cross-functional initiatives.

- Excellent communication, analytical, and leadership skills.