Lead - Marketing - NBFC

- You will be responsible to develop and implement effective marketing strategies that help drive revenue growth and brand awareness. Lead Marketing responsibilities include identifying target audiences, help sales in shorting the sale cycle through faster conversion, positioning, and creating marketing plans that align with the company's overall goals and objectives.

- Develop and implement a comprehensive marketing strategy that aligns with the company's overall goals and objectives.

- Making presentation on company strategies and helping Business team on client pitch decks

- Collaborate with other stake holders to develop and implement the company's brand strategy and messaging across all channels.

- Create and manage a marketing budget, allocating resources effectively to achieve maximum return on investment.

- Analyze and evaluate market trends and customer behavior to identify opportunities for growth and optimization.

- Implement marketing campaigns across various channels, including digital marketing, social media, events, and public relations.

- Ensure the company's website and digital presence are optimized for search engines and user experience.

- Establish and maintain strong relationships with external partners and vendors to execute marketing initiatives effectively.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Developing marketing play book on the company's perspective

What are we looking for?

- Post Graduation in marketing from reputed institute

- Proven working experience 3-5 years in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Understand and can design website, mobile app, interactive portal

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Working knowledge of HTML, CSS, and JavaScript development and constraints