This is a newly created position for a Marketing Lead to lead the Marketing and associated functions for our new venture in the movie industry. The role will provide creative and strategic leadership to all our marketing, PR, partnerships and brand campaigns. The role acts as a bridge between producers, directors, artists, and marketing teams and thus supports film discovery, buzz, and box-office pull.

Key Responsibilities:

- Lead and execute end-to- end 360- marketing and PR for films, spanning digital, print, OOH, on-ground, and media relations.

- Drive integrated campaigns, align creative, media, talent, and partnerships while overseeing budgets, shoots, and marketing timelines.

- Manage PR strategy, including agency coordination, interviews, positioning pieces, and press releases across theatrical releases.

- Develop creative ideas that entertain, stir and create awareness and buzz and subsequently translate them into compelling, culturally relevant marketing strategies.

- Build and manage media plans, including conceptualising and articulating media strategy and proposing and managing approved budgets.

- Partner with internal teams to ensure alignment between creative strategy, audience insights, and business goals. Define and implement workflows, processes, checking and refining them to ensure smooth functioning of work between teams and functions.

- Ensure cross-functional collaboration and partnerships with internal stakeholders and peers, and manage time-sensitive projects with timeliness and accuracy. Inspire and influence internal teams, agencies, and external partners to rally behind a unified creative vision.

- Build and manage a team of talented and motivated marketing and creative professionals.

Required Experience & Skills:

- 15-20 years of experience in building strategic and creative consumer marketing campaigns, with meaningful stints in the theatrical movie space.

- Relevant Education background and qualifications.

- Strong interpersonal/communication skills and stakeholder management skills.

- In-depth knowledge of brand development and multichannel marketing models

- Creative and strategic thinking skills, with a passion and demonstrated experience in building breakthrough campaigns in the Indian market and balancing data-driven strategic thinking with creative vision.

- Deep understanding of local and global culture and trends that impact the movie industry.

- Comfortable with working in a fast-paced, multifaceted environment, possess a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision-making skills in the face of ambiguity.