Lead - Marketing & Media Analytics

Description:

Role Overview

As the Lead for Marketing and Media Analytics, you will spearhead data-driven decision-making to optimize media investments and marketing performance. You will be responsible for building advanced analytical frameworks that translate complex data into high-impact business strategies for a diverse portfolio of clients.

Key Responsibilities :

- Measurement & Optimization: Lead the development and implementation of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Unified Measurement frameworks.

- Strategic Insights: Analyze cross-channel media data (Digital, TV, Print, OOH) to evaluate campaign effectiveness and ROI.

- Budget Allocation: Provide data-backed recommendations for media budget optimization and forecasting to maximize reach and conversion.

- Dashboarding: Oversee the creation of automated, real-time visualization tools to track key performance indicators (KPIs) and business health.

- Client Advisory: Act as a strategic partner to brand teams, presenting complex analytical findings in a clear, actionable manner.

- Team Leadership: Manage and mentor a team of analysts, ensuring high-quality delivery and continuous technical upskilling.

Technical Skills & Qualifications:

- Tools: Expertise in Python or R, and advanced SQL for data manipulation.

- Visualization: Advanced proficiency in Tableau, Power BI, or Google Looker Studio.

- Analytics: Strong understanding of statistical modeling, regression analysis, and machine learning applications in marketing.

- Platforms: Familiarity with AdTech/MarTech ecosystems (Google Analytics 4, Ads Manager, Clean Rooms).

- Education: Masters degree in Statistics, Economics, Mathematics, MBA, or a related quantitative field.

Preferred Traits:

- Proven experience in an agency or consulting environment handling large-scale media data.

- Ability to thrive in a fast-paced environment and manage multiple high-priority projects simultaneously.

- Exceptional communication and storytelling skills.