Role Overview:

As the Lead - Marketing/Media Analytics, you will be at the forefront of driving data-driven decision-making across our marketing and media initiatives. Your day-to-day will involve analyzing complex datasets, developing actionable insights, and collaborating with cross-functional teams, including marketing managers, media planners, and digital marketing specialists. You will be instrumental in optimizing marketing campaigns, improving media ROI, and ultimately enhancing customer engagement and business growth. This role is based in Mumbai.

Key Responsibilities:

- Lead the development and implementation of marketing and media analytics strategies to improve campaign performance and ROI.

- Analyze marketing and media data from various sources to identify trends, patterns, and insights that inform strategic decisions.

- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate findings to stakeholders.

- Collaborate with marketing and media teams to design and execute A/B tests and other experiments to optimize campaign performance.

- Provide data-driven recommendations to improve targeting, messaging, and channel selection for marketing campaigns.

- Partner with media agencies to ensure accurate data collection, reporting, and analysis.

- Stay up-to-date on the latest trends and technologies in marketing and media analytics to continuously improve our capabilities.

- Mentor and guide junior analysts, fostering a culture of data-driven decision-making within the team.

Required Skillset:

- Demonstrated ability to translate complex data into actionable insights and recommendations for marketing and media strategies.

- Proven expertise in using analytics tools such as Google Analytics, Adobe Analytics, and social media analytics platforms.

- Strong understanding of statistical modeling, data mining, and machine learning techniques.

- Excellent communication and presentation skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.

- Ability to collaborate effectively with cross-functional teams and influence decision-making.

- Bachelor's or Master's degree in a quantitative field such as statistics, mathematics, economics, or computer science.

- Experience working in a fast-paced, dynamic environment and adapting to changing priorities.

- Minimum 7-10 years of experience in Marketing Analytics, Media Analytics, or a related field.