Lead - Marketing - Luxury Retail

Role Overview :

Lead - Marketing will lead the planning and execution of marketing initiatives for companys luxury retail destinations. The role focuses on strengthening brand positioning, driving footfall and engagement, and delivering high-impact campaigns, events, and partnerships that reinforce the malls leadership in luxury retail.

Key Responsibilities :

- Develop and implement the annual marketing strategy for malls.

- Conceptualise and execute campaigns, events, and experiential activations that enhance brand visibility and customer engagement.

- Build and manage strategic partnerships with luxury brands, designers, media, and cultural institutions.

- Oversee PR, media collaborations, influencer partnerships, and digital marketing initiatives.

- Work closely with brand partners to support store launches, collaborations, and joint marketing initiatives.

- Lead marketing operations including budget management, vendor coordination, and campaign execution.

- Manage and mentor the marketing team while ensuring seamless coordination with internal stakeholders and brand partners.

Experience :

- 8 - 12 years of experience in marketing, luxury retail, or brand communications.

- Strong experience in experiential marketing, partnerships, and brand campaigns.

- Strong understanding of the luxury consumer and premium retail environment.