Responsibilities: Marketing Strategy & Leadership - Own the overall marketing strategy, team, and execution roadmap across customer segments (SMB, Mid-Market, Enterprise). - Work closely with Sales, Product, and Customer Success teams to align marketing goals with business objectives. Enterprise & SMB Marketing - Build and scale demand generation programs for both SMBs (high-velocity) and enterprises (ABM-led). - Run targeted Account-Based Marketing (ABM) campaigns for high-value enterprise accounts. Organic Growth - Own and grow our organic acquisition engine through SEO, content marketing, technical optimization, and thought leadership. Paid Acquisition - Lead performance marketing campaigns across Google, LinkedIn, and other paid channels with a focus on ROI and CAC. Brand & Content - Elevate the brand presence through powerful storytelling, compelling content, and consistent messaging. - Conceptualize and execute webinars, podcasts, and customer-centric content to educate, engage, and convert prospects. Events & Community Engagement - Plan and manage offline events, conferences, and industry meetups to strengthen the brand and generate qualified leads. - Build and engage a vibrant logistics and operations community around the brand. Team Building & Management - Hire, mentor, and lead a high-performing marketing team across content, design, digital, and product marketing. Desired Skills & Experience: - 4-8 years of B2B marketing experience, preferably in a high-growth SaaS or tech environment. - Proven track record of scaling both SMB marketing funnels and enterprise ABM strategies. - Strong experience with SEO, content-led growth, and organic acquisition channels. - Hands-on expertise in performance marketing, CRM, and marketing automation tools (Hubspot, GA, etc). - Exposure to offline marketing, including events, trade shows, and partnerships. - Experience conducting webinars, podcasts, case studies, Ebooks, and building brand authority in niche markets. - Strategic mindset with data-driven decision-making and excellent execution chops. - Strong leadership and communication skills; ability to work cross-functionally and influence stakeholders.

Gurgaon/Gurugram

Lead - Marketing - IT 

Job Description for Lead - Marketing - IT  in Talentiser Pvt Ltd. in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!