Lead - Marketing - Industrial/Manufacturing

Key Responsibilities:

- Develop, implement, and manage digital marketing campaigns

- Execute social media marketing and lead generation activities

- Analyse and interpret web analytics data to optimise strategies

- Create content for social media, branding, and promotional campaigns

- Collaborate with the marketing team to align campaigns with business goals

- Ability to think content strategy and can sync with agencies for creative content

- Experience with SEO, SEM, etc to make organic growth flourish

- Experience with SAAS products is a major expectation for this role

- Support video content creation, social media management, and online engagement initiatives

- Industrial or Manufacturing experience is a MUST

- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.

- Track and report on budget utilization and ROI.

Performance Analysis:

- Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.

- Generate detailed performance reports and present findings to senior management.

- Implement A/B testing and other methodologies to continuously improve campaign performance.

Qualifications Required:

- Proficiency in Social Media Marketing and Digital Marketing strategies

- Experience in Lead Generation and Marketing

- Expertise in SEO, Google Ads, Social Media Marketing, Email Marketing, and Analytics

- Ability to analyze and interpret Web Analytics data

- Excellent communication and project management skills

- Bachelor's degree in Marketing, Business, or related field

- Experience in the technology or web development industry is a plus