Lead - Marketing - FMCG

- Looking for young, enthusiastic talent from FMCG / F&B / Alcobev category who is open to working with a startup! Someone who wants to shape a brand that puts Indian craft on the global map. A thinker and a doer. A storyteller and a strategist.

- Someone who can connect creativity, culture, and commerce and lead how the world experiences the brand. This is a senior, high-impact role at the heart of the leadership team, ideal for someone who has built premium brands, challenged conventions, and is ready to make something iconic from India.

What You Will Do:

Build the Brand:

- Define and evolve the brand narrative, design language, and storytelling across touchpoints.

- Craft distinctive campaigns and experiences that capture the brand's essence!

Drive Growth:

- Lead go-to-market and brand activation across states and new markets.

- Partner with sales to drive visibility, trade marketing, and retail excellence.

Lead Communication:

- Build the brand's voice across digital, PR, influencer, and experiential channels.

- Create partnerships with Trade, creators, and cultural communities.

Be Hands-On:

- Move fast. Experiment. Learn.

- Build and lead a lean, creative, high-performing marketing team.