The individual needs to manage the end-to-end process of lead management. The individual will be the custodian of the Marketing monies that are spent Program Management : - Identify the customer cuts (on installed base) and optimize the campaigns working closely with the Call centre/CRM team to ensure high quality leads and conversions (upgrades and cross-sell) - Lead and manage the complete Referral program (on installed base) to drive conversions and revenue - Lead and manage the end-to-end digital leads, manage the costs and revenue from leads - Driving CRM, SMS/WA, Digital campaigns centrally to reach out to the above set of customers - Liaising with stakeholders across CRM, BPO, external service providers and front-end team for end-to-end implementation of these campaigns - Partner with above stakeholders to ensure a seamless & holistic consumer experience Collateral Management : - Ensuring Collaterals are provided on time as per requirement/policy: CRC + Partners - Maintaining Collateral Portal - Welcome Kit Management (new partners) - Procurement, Changes as per requirement, maintaining stock, dispatch on time - Collaterals for R&R for Direct business Branding : - Ensure Zonal Activations Leads align Vendors for Branding at CRCs/Partners Leads - Festive & Seasonal Campaigns - Onam/Durga Puja/Diwali/Pongal/Christmas/Monsoon/Air Purifier: Ensuring campaign is aligned with Business for execution by them Consumer Finance: - Sharing monthly scheme sheets with NBFCs - Coordinating with NBFCs for mapping of Direct Sales ECs/SCs/Partners for Consumer Finance Data Analytics : - Measuring effectiveness of Activities executed/campaigns run and recommending improvements to Business - Creating and maintaining a monthly tracker of planned spends vs actuals Reviews & Coordination : - Tweaking inputs to Customer loyalty program basis performance vs revenue potential - Ensuring Zonal Activations Lead coordinates with Zonal Head/Cluster Head for Activity proposal, and execution of the same - Coordination with Zonal Activations team and frontline leaders for Activity execution - Organizing weekly review of the team, capturing MOM, tracking plan vs status of actions - Coordination with Brand Team for requirement of creatives

Mumbai

Lead - Marketing - FMCD 

Job Description for Lead - Marketing - FMCD  in Strategic Talent partner in  Mumbai for (4-15) years of experience. Apply Now!