Lead - Marketing - Digital/D2C/Retail

About the Company:

- Fastest growing optical retail chains in India. Focussed in South India

Responsibilities:

marketing calendar campaigns at a quarterly level focusing on brand , products and categories.

- Measuring the brands metrics on a regular basis pre and post marketing campaigns.

- Creating the right marketing mix to deliver the best ROI and increase in sales at the top line.

- Increase the brand loyalty and repeat purchase.

- Implementing the right media mix to target the consumers.

- Work with the allocated budget based on discussions and approvals.

- Work closely with the sales team and VP Sales to come up with a right plan.

- Create right communication and messages for the consumer.

- Come out with innovative marketing ideas which will create a great brand positioning.

- Responsible for growing the business aggressively from the existing stores.

- Ideation and execution to increase SSSG, NPS, Repeat purchase and Customer loyalty.