About Us

We're a fast-growing, founder-led D2C wellness brand building a trusted name in the health and nutrition space. Operating at a meaningful revenue scale (- 50-150 Cr range), we run a lean, high-ownership team where marketing isn't split across silos - the person in this seat drives the brand across performance, content, website, and commerce, working closely with founders and cross-functional teams to shape how customers discover, buy, and stay loyal to us. If you want to build something real, in a small team where your work directly moves the needle, this is for you.

The Role

We're looking for a Marketing Lead who has owned marketing end-to-end for a D2C brand. This is a hands-on, execution-heavy role. You'll be expected to get into the weeds of campaigns, funnels, and content - not just strategize and delegate.

Who You Are

- 4-7 years of total marketing experience, with at least 2+ year in a D2C/consumer brand - ideally one operating at a comparable stage/scale to ours, rather than only large-company or agency-side experience

- Have worked across at least 3 of the 4 pillars above in the same role - performance, brand/content, website/CRO, e-commerce/quick-commerce

- Held a title like Marketing Manager or Marketing Lead, with true end-to-end ownership.

- Hands-on experience running Meta Ads and Google Ads yourself, with specifics you can speak to (campaign types, budgets managed, optimizations made)

- Working knowledge of Shopify/WooCommerce, A/B testing, and GA4/analytics

- Experience with retention/lifecycle marketing - abandoned cart flows, email/SMS/WhatsApp, upsell strategy

- A track record of measurable outcomes - ROAS, CAC, CTR, revenue growth %, order volume growth - and a history of language like "led," "built," "launched," "scaled X to Y," rather than "supported" or "assisted"

What You'll Own :

Performance Marketing :

1. Plan, execute, and optimize Meta Ads and Google Ads campaigns (not just brief an agency)

2. Own budgets, campaign types, targeting, and creative testing

3. Track and improve ROAS, CAC, CTR, and other core performance metrics

Brand & Content:

1. Shape brand voice and content strategy across digital channels

2. Plan content calendars, campaigns, and creative briefs that support both brand-building and performance

Website, Funnel & CRO :

1. Own the website experience on Shopify/WooCommerce

2. Run landing page A/B tests and funnel optimization to improve conversion.

3. Use GA4 and other analytics tools to identify drop-offs and opportunities

Retention & Lifecycle Marketing :

1. Build and optimize abandoned cart flows, email, SMS, and WhatsApp marketing

2. Design upsell and retention strategies to grow repeat purchase rate and LTV

E-commerce & Quick-commerce (bonus):

1. Manage listings and growth on Amazon and quick-commerce platforms (Blinkit, Zepto, Swiggy Instamart)

Nice to Have :

1. Experience in wellness, health, or food D2C categories

2. Based in or willing to relocate to Coimbatore