Client is one of the Top Tier Consulting firms Job Description: - The Brand & Communication Lead is responsible for developing, implementing, and overseeing the company's branding and marketing strategies. - They work to create and maintain a strong and consistent brand image, enhance brand awareness, and drive brand growth and equity. Key Responsibilities: Brand Strategy Development: - Develop and execute a comprehensive brand strategy aligned with the company's goals and values. - Define the brand's positioning, messaging, and unique value proposition. - Conduct market research to identify customer preferences and market trends. Brand Identity Management: - Ensure that the company's brand identity, including logo, visual elements, and brand guidelines, is consistent across all communication channels. - Oversee the creation and maintenance of branding assets and collateral. Marketing Campaigns: - Plan, execute, and evaluate marketing campaigns to promote the brand and its products or services. - Collaborate with the marketing team to ensure that campaigns are in line with the brand strategy. Brand Monitoring and Analysis: - Monitor brand performance and track key performance indicators (KPIs) to assess the effectiveness of branding initiatives. - Use data and analytics to make data-driven decisions and improvements. Team Leadership: - Manage and lead a team of branding and marketing professionals. - Provide guidance, set goals, and evaluate performance. Budget Management: - Develop and manage the branding and marketing budget to maximize ROI. - Allocate resources effectively to support branding initiatives. Collaboration: - Collaborate with other departments such as sales, product development, and customer service to ensure brand consistency and alignment with business goals. Stakeholder Communication: - Communicate the brand strategy and its impact to internal and external stakeholders, including senior management. Qualifications: - Master's degree in marketing, business, or a related field. - Several years of experience in brand management or marketing. - Strong understanding of branding principles, market trends, and consumer behavior. - Excellent leadership and team management skills. - Proficiency in market research, data analysis, and budget management. - Strong communication and interpersonal skills.

Bangalore

Lead Marketing - Branding & Public Relations 

Job Description for Lead Marketing - Branding & Public Relations  in TAAS Partners in  Bangalore for (5-10) years of experience. Apply Now!