Lead - Marketing & Brand Strategy - D2C/FMCG

Marketing & Brand Strategy Lead - D2C

Description:

Role Overview

The Brand Lead will be the architect and custodian of the brand.

This role focused on defining the brands long-term identity, positioning, and growth narrative.

Key Responsibilities:

- Build the core brand platform: purpose, positioning, personality, and tone of voice.

- Translate founder vision into clear, scalable brand systems.

- Define how brand shows up across occasions, channels, and consumer touchpoints.

- Lead overall content and storytelling strategy.

- Own brand presence across digital, marketplaces, retail, and offline touchpoints.

- Work on media planning and deployment (digital, OOH, print, radio, TV as relevant).

- Design and execute influencer and collaboration strategies aligned with positioning.

- Lead end-to-end execution of product launches and flagship campaigns.

Who Were Looking For:

- 6 to 10 years of experience in brand marketing with FMCG, D2C, or new-age consumer brands.

- Experience working across both digital and offline / trade / media environments.

- Proven ability to build brands

- Strong point of view on culture, food, youth, and modern consumption.