Our client is a well-funded Startup established in 2016, headquartered in Bangalore, as an AI-powered platform for Blue Collar Hiring. - It's helping 300M+ blue-collar workers in India find jobs over time, they want to become the centre of all money and financial needs for blue-collar workers. Role: Marketing Manager (CANDIDATES WITH STARTUP CANDIDATES NEED APPLY) Experience: 6-8 years Location: HSR Layout, Bangalore About the Role: - As a Marketing Generalist, you will be at the heart of company's marketing efforts, driving initiatives that span across digital, ATL (Above the Line), and BTL (Below the Line) activities. - You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. - PERSON WILL HAVE TO BUILD THE FUNCTION AND TEAM FROM SCRATCH. - This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies-including TV, radio, print, and outdoor campaigns-to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce company's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Candidate Profile: - Have 6-8 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Have experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - Are a strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Have a strong grasp of digital marketing, performance marketing, and brand-building strategies. - Have exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact.

Bangalore

Lead - Marketing - AI Powered Recruitment Platform 

Job Description for Lead - Marketing - AI Powered Recruitment Platform  in Ikya Human Capital in  Bangalore for (6-8) years of experience. Apply Now!