Marketing Lead

Experience: 10 - 15 Years

Work Mode: Hybrid

Role Overview:

We are looking for an experienced Marketing Lead with strong expertise in customer data platforms, marketing automation, and enterprise marketing technology architecture. The ideal candidate will have hands-on experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Marketo, along with a solid understanding of customer journey orchestration, data integration, and cross-channel marketing strategies.

The candidate will be responsible for designing and implementing end-to-end marketing technology solutions that enable personalized customer experiences, improve engagement, and drive business growth.

Key Responsibilities:

- Lead the design and implementation of end-to-end marketing technology solutions and enterprise architecture.

- Develop and execute customer-centric marketing strategies, including customer journey mapping, workflow design, and journey orchestration.

- Drive the implementation and integration of Customer Data Platforms (CDPs), Email Service Providers (ESPs), and marketing cloud platforms.

- Design and manage data integration solutions using APIs, web services, and other integration technologies.

- Lead data tracking, data modeling, and implementation initiatives to support personalized and data-driven marketing campaigns.

- Implement and optimize Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Marketo solutions.

- Manage cross-channel marketing orchestration across email, SMS, push notifications, in-app messaging, and other digital channels.

- Work with platforms such as Braze and Oracle Eloqua to support marketing automation and customer engagement initiatives.

- Collaborate with business, marketing, data, and technology teams to translate business requirements into scalable technical solutions.

- Ensure data quality, seamless platform integration, and effective measurement of marketing performance.

- Stay updated on emerging marketing technologies, platform capabilities, and industry best practices.

Required Skills and Qualifications:

- 10 - 15 years of experience in marketing technology, marketing automation, customer engagement platforms, or related domains.

- Strong understanding of Customer Data Platforms (CDPs), Email Service Providers (ESPs), and marketing cloud platforms.

- Comprehensive experience with the Adobe marketing ecosystem, including:

1. Adobe Experience Platform (AEP)

2. Adobe Journey Optimizer (AJO)

3. Adobe Campaign

4. Adobe Marketo

- Strong understanding of API integrations, web services, data flows, and enterprise architecture design.

- Experience in data integration, tracking, data modeling, and platform implementation.

- Expertise in customer journey design, marketing workflows, journey orchestration, and cross-channel campaign execution.

- Familiarity with marketing automation and customer engagement platforms such as Braze and Oracle Eloqua.

- Experience designing and implementing integrated marketing solutions across email, SMS, push notifications, and in-app channels.

- Strong analytical, problem-solving, stakeholder management, and communication skills.

Certifications:

- Adobe platform certification(s) relevant to the Adobe marketing ecosystem.

- Google Analytics Individual Qualification (GAIQ) or equivalent Google Analytics certification.