Lead - Marketing

RESPONSIBILITIES

1. Own the Brand Narrative:

- Drive top-of-mind recall across direct-to-consumer (D2C) and marketplace channels, ensuring that HIRA's brand message resonates with the target audience.

2. Lead Performance Marketing:

- Adopt a creative and data-first approach to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and new user growth. Develop strategies that balance creativity with analytical precision.

3. Execute High-Impact Campaigns:

- Build and launch campaigns across digital, influencer, and experiential platforms.

- Tailor each campaign to its medium for maximum impact and reach.

4. Oversee Content and Creative Teams:

- Lead content, creative, customer relationship management (CRM), and social media efforts, ensuring a consistent and engaging brand presence across all customer touchpoints.

5. Utilize Consumer Insights:

- Leverage consumer insights and market trends to inform product positioning, packaging, and communication strategies. Align these elements to meet consumer needs and enhance brand appeal.

6. Manage Stakeholders:

- Coordinate with agencies, creators, and internal teams to focus on delivering tangible outcomes rather than just outputs. Ensure alignment and collaboration across all marketing activities.

7. Collaborate with Key Teams:

- Work closely with founders, product, and revenue teams to ensure that marketing strategies are effectively driving business growth and achieving organizational goals.

WHAT WE'RE LOOKING FOR:

Experience:

- 6-10 years in consumer marketing, ideally within beauty, lifestyle, or D2C sectors.

- A history of successfully leading marketing efforts in these areas is crucial.

Audience Insight:

- Profound understanding of Gen Z and millennial psychology, as well as their content consumption habits. The ability to connect and engage with these audiences is essential.

Track Record:

- Demonstrated success in simultaneously scaling brand awareness, building community, and enhancing performance marketing.

Technical Skills:

- Proficiency with performance platforms such as Meta and Google, along with expertise in creator marketing and customer relationship management (CRM).

Creativity and Initiative:

- A relentlessly creative mindset combined with a strong bias for action and experimentation.

- The ability to innovate and adapt quickly is vital.

Cultural Awareness:

- Keen awareness of cultural trends, platform formats, and a strong sense of aesthetic detail.

- Understanding how these elements influence marketing strategies is important.

Entrepreneurial Spirit:

- Comfortable with building from scratch (0 - 1) and navigating uncertainty with confidence. A self-starter who thrives in dynamic environments.

Cultural Fit:

- Fast, fearless, feedback-hungry, and embodying a founder-led spirit. A team player who aligns with our core values and mission.