Description:

About the Role:

We are seeking a strategic and growth-focused Sales Lead Manager / Sr. Business Development Manager to drive revenue expansion for our Data Analytics solutions portfolio.

This role requires expertise in lead generation strategy, enterprise relationship management, opportunity qualification, and pipeline leadership, with a strong understanding of the data analytics landscape.

Key Responsibilities:

Strategic Lead Generation & GTM Execution:

- Design and implement multi-channel lead generation strategies for data analytics offerings.

- Identify and prioritize target industries, buyer personas, and high-value market segments.

- Leverage digital platforms, industry events, partner ecosystems, and sales intelligence tools to drive top-of-funnel growth.

Outbound & Inbound Lead Development (Non-calling Channels Only):

- Execute structured outreach campaigns using digital channels such as email sequences, LinkedIn engagement, ABM initiatives, webinars, and strategic content distribution.

- Create compelling messaging aligned with analytics use cases (BI modernization, data engineering, AI/ML, etc.

- Convert early-stage interest into qualified sales conversations through personalized, value-led communication.

Lead Qualification, Nurturing & Conversion:

- Qualify leads based on business needs, readiness, buying authority, and potential project scope.

- Manage structured nurturing workflows to keep prospects engaged through tailored insights, solution briefs, and consultative communication.

- Drive qualified opportunities into deeper discovery, proposal, and deal structuring stages.

Relationship & Stakeholder Management:

- Build strong relationships with decision-makers and influencers across enterprise accounts.

- Understand the clients data analytics challenges and position our solutions as strategic enablers.

- Serve as a trusted advisor, collaborating with pre-sales and delivery teams to define solution pathways.

Cross-Functional Collaboration:

- Work alongside Marketing to optimize funnels, refine ICPs, and improve inbound lead quality.

- Coordinate with Product and Delivery teams to create proposals, solution blueprints, and commercial constructs.

- Provide structured feedback to enhance market positioning and campaign effectiveness.

Pipeline & CRM Management:

- Maintain a highly accurate sales pipeline within CRM systems (Salesforce, HubSpot, Zoho, etc.

- Track lead progression, engagement metrics, deal stages, and forecast health.

- Ensure consistent follow-up discipline and adherence to sales processes.

Market & Competitor Intelligence:

- Stay updated on evolving trends in analytics, cloud platforms, AI/ML, and big data ecosystems.

- Analyze competitive landscapes to sharpen differentiation and GTM strategies.

- Identify underserved markets, partnership opportunities, and emerging demand clusters.

Continuous Optimization & Sales Excellence:

- Review campaign performance, prospect engagement data, and funnel analytics.

- Enhance outreach frameworks, content strategy, segmentation, and lead qualification mechanisms.

- Introduce new tools, techniques, and best practices to improve team productivity.

Team Leadership & Coaching (if leading a team):

- Mentor sales executives on outreach frameworks, lead development best practices, solution positioning, and consultative selling.

- Conduct capability-building sessions on CRM usage, analytics solution knowledge, and pipeline management.

- Drive a culture of performance, accountability, and data-driven selling.

Reporting & Performance Metrics:

- Track KPIs such as MQL-to-SQL conversions, engagement quality, pipeline velocity, and revenue contribution.

- Develop weekly/monthly dashboards for leadership visibility and decision-making.

- Present insights, trends, and strategic recommendations to senior management.

Required Skills & Qualifications:

- Minimum 5 years of experience in B2B sales, business development, or lead generation roles.

- Proven background in selling Data Analytics, BI, Cloud, or Technology Solutions.

- Expertise in digital outreach, lead generation strategy, and pipeline management.

- Strong communication, negotiation, and consultative selling capabilities.

- Proficiency with CRM tools and sales enablement platforms.

- Demonstrated ability to work independently and meet revenue targets