Company Details :

We are hiring for a leading Indian ethnic wear and couture brand, celebrated for its craftsmanship, innovation, and contemporary appeal. With a strong retail network and a rapidly growing e-commerce platform, the Company serves customers across India and global markets.

The companys vision is to create exceptional fashion experiences powered by data-driven digital marketing, creativity, and technology.

Job Title : Marketing Head / Lead Role

Location : Mumbai (Lower Parel)

Department : Marketing

About the Role :

We are looking for a dynamic and strategic Marketing Head to lead brand, digital, retail, and growth marketing initiatives for a high-end fashion and apparel brand with a strong presence across retail stores, marketplaces, and e-commerce channels.

The role requires a blend of luxury brand understanding, performance marketing expertise, consumer insight, creative storytelling, and strong business acumen to drive brand visibility, customer acquisition, and revenue growth across online and offline channels.

Key Responsibilities :

1. Brand Strategy & Positioning :

- Develop and execute the overall marketing strategy aligned with brand vision and business goals.

- Strengthen the brands premium / luxury positioning across all consumer touchpoints.

- Lead seasonal campaign planning, brand launches, and collection marketing initiatives.

- Ensure consistency in brand communication, visual identity, and storytelling.

2. Digital & Performance Marketing :

- Lead digital marketing across Meta, Google, YouTube, and other relevant platforms.

- Drive customer acquisition, ROAS, traffic growth, and online sales performance.

- Manage performance campaigns for D2C website, retail promotions, and marketplace growth.

- Optimize media spends, conversion funnels, and customer journey. Monitor analytics, attribution, CAC, LTV, and campaign effectiveness.

3. Marketplace Marketing :

- Drive visibility and sales growth across platforms like Amazon, Myntra, Nykaa Fashion, Ajio, and other premium marketplaces.

- Plan marketplace campaigns, visibility spends, brand days, and promotional calendars.

- Collaborate with account management teams to improve rankings, traffic, and conversions.

- Analyze marketplace sales performance and optimize growth initiatives.

4. Retail Marketing :

- Develop local store marketing strategies to increase footfalls and customer engagement.

- Execute in-store branding, VM-led campaigns, events, and customer activation programs.

- Partner with retail operations teams to drive festive and seasonal promotions.

- Build CRM and loyalty initiatives for repeat customer engagement.

5. Creative & Content Leadership :

- Lead campaign shoots, influencer collaborations, fashion films, and content strategy.

- Oversee social media presence, brand collaborations, and PR initiatives.

- Ensure high-quality creative communication aligned with luxury aesthetics.

- Work closely with designers, creative agencies, photographers, and stylists.

6. Influencer & PR Management :

- Build strong relationships with fashion influencers, celebrities, stylists, and media.

- Lead brand collaborations and fashion partnerships.

- Manage PR agencies and drive brand visibility across fashion and lifestyle media.

7. Consumer Insights & Analytics :

- Analyze market trends, competitor activity, customer behavior, and category insights.

- Use data-driven decision-making to optimize campaigns and improve ROI.

- Track key KPIs including sales growth, engagement, conversion rates, ROAS, and retention.

8. Team Management :

- Build and lead a high-performing marketing team across digital, branding, CRM, and content.

- Manage agencies, external partners, and cross-functional stakeholders.

- Drive innovation, agility, and performance culture within the team.