Lead - Growth & Performance Marketing - Trading Business

We have an urgent job opening for Growth & Performance Marketing Lead with Trading company.

Location : Bangalore

Performance Marketing Manager

Location: Bengaluru

Function: Growth & Performance Marketing

Industry Requirement: Fintech - Stock Broking / Trading / Investments

Experience: 4-10 years (Mandatory: Experience in Stock Trading / Broking Platforms)

Role Overview:

- We are hiring a Performance Marketing Leader with proven experience in the trading / broking ecosystem.

- The core ownership will be running campaigns that convert users into account openings (Demat / Trading) and improve CAC, ROAS, and conversion rates.

Key Responsibilities:

- Performance Campaigns (Broking Industry Specific)

- Plan, execute, and scale paid acquisition campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook / Instagram)

Programmatic & Affiliate:
- Build performance funnels specific to trading platforms:

- Lead - KYC - Account Opening - First Trade

- Track competitor ads across brokers (Fyers, Zerodha, Dhan, Sahi, Angel One).

Creative & Messaging:

- Own performance ad creatives: static + video + motion.

- Write compelling hooks, copy, and communication for finance/investing audiences.

- Convert content to conversions - from awareness - CTA - execution.

- Data, Measurement & Optimization

- Monitor and optimize KPIs: CTR, CPL, CAC, ROAS, CVR, LTV.

Run A/B experiments on:

- Ad copy

- Creative variations

- Landing pages

- Audiences & bidding strategies

- Use attribution tools (AppsFlyer, CleverTap, GA4, Adjust, etc.) to track funnel efficiency.

Cross-Functional Collaboration:

- Work with product, design, content, and revenue teams to support funnel execution.

- Ensure alignment between marketing performance and business growth goals.

- Must-Have Experience (Non-Negotiable)

- Hands-on performance marketing experience in a stock trading / broking / investment platform.

- Proven track record of converting performance campaigns - demat/trading account openings.

- Experience in messaging + creatives for finance/trading users.

- Applications without broking/trading platform experience will not be considered.

Key Metrics:

- Lower Customer Acquisition Cost (CAC)

- Higher Conversion Rates (Lead - KYC - Account Open)

- ROAS improvement and spend efficiency

- Scale monthly account openings

Who Thrives Here:

- Someone who understands stock markets, traders, and investor psychology.

- Someone who combines creative thinking + data-driven execution.

Preferred Tech & Tools:

- Google Ads, Meta Business Manager

- AppsFlyer / CleverTap / GA4 / Looker / Adjust

- Canva / Figma / Motion tools (for creative collaboration)