Lead - External Communication

Role: Lead - External Communication

Location: Mumbai, Maharashtra, India

Experience: 8-12 Years

Salary: Up to - 28 LPA

Reporting To: Head - Corporate Communications

Function: Corporate Communications

Level: L3 / Manager

Must-Haves / Eligibility:

- 8-12 years of experience in external communications, preferably corporate or agency setup.

- Recent experience in Automobile / Auto Components industry.

- Strong written and spoken communication skills.

- Master's degree in Communications, Public Relations, Journalism, or related field.

Role Purpose

- Strategically manage brand perception.

- Protect the brand and influence stakeholders to support business objectives.

- Enhance brand equity, crisis readiness, customer trust, and financial performance.

Key Responsibilities

- Develop and execute external communication strategies aligned with business goals.

- Manage media relations, press releases, and public statements.

- Lead crisis communication planning and execution.

- Collaborate with cross-functional teams to ensure consistent messaging.

- Monitor and analyze media coverage, public sentiment, and communication effectiveness.

- Build relationships with media, industry bodies, and influencers.

- Ensure compliance with regulatory and legal standards.

Functional Competencies

- Competency Description Proficiency Level

- Strategic Communication Ability to craft and deliver impactful messages that align with business strategy L3

- Media Relations Expertise in managing media interactions and building press relationships L3

- Crisis Communication Skill in handling sensitive issues and managing public perception during crises L3

- Stakeholder Engagement Ability to influence and engage external stakeholders effectively L3

- Content Development Proficiency in creating high-quality content for various external platforms L3

Behavioral Competencies

- Competency Proficiency Level

- Leadership Practitioner

- Collaboration Role Model

- Problem Solving Practitioner

- Customer Orientation Practitioner

- Influence & Impact Role Model

Qualifications & Certifications

- Master's in Communications, PR, Journalism, or related field.

- 8-12 years in external communications (corporate/agency).

- PR or media training certifications preferred but not mandatory.