Lead - Experiential Marketing Campaigns - FMCG

Key Responsibilities:

- Lead and execute large-scale experiential marketing campaigns & brand activations

- Drive high-impact events, sponsorships, and partnerships across national platforms

- Build and manage experiential marketing strategy across brands

- Handle end-to-end execution of marquee events, music festivals, and cultural platforms

- Manage vendor ecosystems, agencies, and production partners

- Collaborate with brand, digital, PR, and sales teams for integrated campaigns

- Ensure strong on-ground + digital visibility and ROI from activations

Requirements:

- 6+ years in Experiential Marketing / Events / Brand Activations

- Strong experience in large-scale events & sponsorships

- Background in Alcobev/energy Drinks brands preferred

- Experience managing budgets, partnerships, and agency ecosystems

- Strong stakeholder & team management skills