To strengthen Brands position as an employer of choice by leading the design and activation of the Employer Value Proposition (EVP) and building a differentiated employer brand that reflects the company's evolving culture and capabilities.

Roles and Responsibilities:

FUNCTIONAL RESPONSIBILITIES

Employer Branding:

- Design and oversee the execution of employer brand strategy across all platforms

- Develop and manage consistent brand messaging, tone, and creative identity across digital and physical channels

- Partner with B&C Function to ensure brand coherence

- Lead and review campaign development, content creation, and storytelling initiatives

- Drive participation in external branding opportunities such as awards and university engagements

EVP Activation:

- Translate Brands EVP into practical communication and experience frameworks across the employee lifecycle

- Embed EVP themes by collaborating with HR COEs and HRBPs

- Lead internal and external EVP communication initiatives and campaigns

- Monitor and analyze perception metrics and feedback to measure EVP resonance

- Refresh and refine EVP positioning based on evolving organizational priorities

Sourcing Strategy & Talent Pipelines:

- Design and implement sourcing strategies to build proactive pipelines for critical and emerging skills

- Develop and optimize digital sourcing channels, referral programs, and partnerships

- Oversee relationships with search partners, vendors, and talent communities

- Leverage analytics and market intelligence to improve sourcing ROI and channel effectiveness

- Enable recruiters with tools, frameworks, and best practices for consistent sourcing quality

Candidate Experience Management:

- Define and govern the candidate experience framework to ensure fairness, transparency, and engagement throughout the hiring process

- Collaborate with the TA Leads and HRBPs to ensure timely communication, interview coordination, and feedback closure

- Implement experience touchpoints (pre-joining communication, post-offer engagement, onboarding alignment) aligned with EVP messaging

- Monitor candidate satisfaction scores (e.g., post-interview and post-offer feedback) and identify improvement areas

- Ensure consistent, high-quality experience across all candidate interactions - from awareness to onboarding - reflecting brand promise

QUALIFICATIONS, EXPERIENCE AND WORKING CONDITIONS:

EDUCATION:

EXPERIENCE:

- Graduate or Postgraduate degree in Human Resources, Marketing, Communications, or related field

- 6+ years of experience in Talent Acquisition, Employer Branding, or Talent Marketing, with at least 3 years in a leadership or specialist branding/sourcing role

- Proven experience in designing and implementing employer branding and EVP initiatives across digital and offline channels

- Strong understanding of talent sourcing ecosystems, recruitment marketing tools, and talent analytics

- Excellent storytelling, communication, and stakeholder management skills, with an ability to translate organizational culture into compelling talent narratives