Lead - Digital Marketing/Revenue & Growth - B2B Corporate Gifting

Job Title: Digital Marketing - Revenue & Growth (B2B Corporate Gifting)

Location: Remote

CTC Range: - 25 LPA - 40 LPA (Revenue-Linked Compensation)

Experience Required: 5 to 10 years

Role Overview:

We are seeking a strategic and performance-driven Digital Marketing leader to spearhead revenue growth for our B2B eCommerce platform specializing in corporate gifting. This role demands a sharp commercial mindset, hands-on digital execution, and the ability to build scalable marketing engines that convert.

Key Responsibilities:

Revenue Strategy & Planning:

- Define and own the digital marketing roadmap aligned to quarterly and annual revenue targets

-Build and execute GTM strategies for corporate gifting across industries and geographies

- Develop ROI-driven campaigns across paid, organic, and partnership channels

Platform & Channel Ownership:

- Identify and manage performance across platforms: Google Ads, LinkedIn, Meta, email, affiliate, and B2B marketplaces

- Optimize website, landing pages, and funnel performance for lead generation and conversion

- Leverage CRM and automation tools to nurture leads and drive repeat business

Corporate Gifting Focus:

- Deep understanding of B2B gifting cycles, procurement behavior, and seasonal demand

- Create tailored outreach and content strategies for HR, Admin, Procurement, and CXO-level buyers

- Collaborate with sales and product teams to align messaging and offers

Marketing Budget & ROI Management:

- Own and manage the digital marketing budget with a focus on CAC, LTV, and payback period

- Track, analyze, and report campaign performance with actionable insights

- Drive experimentation and A/B testing to improve conversion rates and reduce acquisition costs

Candidate Profile:

- Proven experience in digital marketing for B2B eCommerce, preferably in corporate gifting, promotional merchandise, or employee engagement

- Strong grasp of performance marketing, funnel optimization, and marketing automation

- Commercially astute with a clear understanding of revenue metrics and growth levers

- Excellent communication, stakeholder management, and cross-functional collaboration skills

Qualifications:

- Graduate/Postgraduate in Marketing, Business, or related field

- 5-10 years of relevant experience in digital marketing with a revenue-centric approach

- Prior experience in remote-first environments preferred