Key Responsibilities:

Ecommerce Business Ownership:

- Own end-to-end performance of the brand website including revenue, traffic, conversion rate, repeat purchases.

- Drive quarterly and annual ecommerce growth plans, aligned to brand and business goals.

- Manage ecommerce forecasting, budgeting, and performance reviews.

- Act as the internal owner for the Website P&L.

Website Administration & Experience:

- Oversee website operations, including:

1. Product listings, pricing, offers, inventory sync

2. Content updates, landing pages and CMS governance

3. Site speed, uptime, and user experience

- Work closely on tech, UX and external partners to:

1. Improve conversion rate (CRO)

2. Optimize checkout, navigation, and mobile experience

3. Ensure compliance with brand guidelines, data privacy, and security norms.

- Own website roadmap including new features, integrations, and enhancements.

Performance Marketing & Traffic Growth:

- Lead paid digital acquisition across channels:

1. Google Search & Shopping

2. Meta (Facebook / Instagram)

3. Marketplaces (if applicable)

4. Affiliate & influencer performance programs

- Drive efficiency on CAC, LTV and funnel conversion.

- Closely monitor daily and weekly performance dashboards.

- Partner with brand, content and creative teams to improve ad effectiveness.

- Test and scale new acquisition channels and formats.

Omni Lead Management & Conversion:

- Own lead capture, routing, and conversion across channels.

- Ensure seamless lead flow from digital to offline or assisted channels, where relevant.

- Improve lead-to-sale conversion rates through:

1. Process optimization

2. Automation and CRM workflows

3. Training and SOPs

- Align with retail / sales teams for consistent customer experience.

Team & Stakeholder Management:

- Lead and mentor the Website Admin, Performance Marketing, and Omni Lead teams.

- Manage external partners and agencies (tech, media, CRM).

- Collaborate with internal stakeholders:

1. Brand & Marketing

2. IT / Tech

3. Retail / Sales

4. Customer support

Key Skills & Competencies:

- Strong understanding of ecommerce ecosystems.

- Hands-on experience with performance marketing platforms.

- Data-driven decision-making mindset.

- Strong stakeholder and people management skills.

- Ability to balance growth, brand, and operational excellence.

Experience & Background:

- 12+ years of experience in ecommerce / digital commerce.

- Prior experience owning a brand website.

- Experience managing performance marketing and conversion funnels.

- Exposure to omni-channel or assisted commerce is a strong plus.