Lead - Digital Marketing

Description:

- We are seeking a highly motivated and well-organized Lead Digital Marketing Professional who excels at strategizing, executing, and optimizing digital initiatives.

- The ideal candidate has a strong understanding of digital channels, audience engagement, campaign performance, and brand growth through data-driven marketing.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and revenue growth.

- Plan, manage, and optimize campaigns across digital channels including SEO, SEM, social media, email marketing, content marketing, and performance marketing.

- Collaborate closely with cross-functional teams to align marketing objectives with business goals.

- Lead, mentor, and guide the digital marketing team to achieve exceptional performance and deliver measurable outcomes.

- Analyze market trends, competitor activities, and digital analytics to improve campaign efficiency and marketing ROI.

- Manage marketing budgets, track performance metrics, and provide regular reports to stakeholders.

- Identify new digital opportunities, tools, and technologies to enhance brand presence and customer engagement.

Qualifications:

- Master's preferred.

- 4+ years of experience in digital marketing with a strong understanding of digital platforms and performance metrics.

- Proven experience in planning and scaling digital campaigns and marketing initiatives.

- Excellent written and verbal communication skills.

- Strong analytical mindset with the ability to interpret data and make informed decisions.

- Experience leading, mentoring, or managing teams is a strong advantage.