Lead - Digital Marketing

Digital Marketing Lead

Exp : 8 - 12 years

Location : Hyderabad (Work from office)

Job Responsibilities :

- Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

- Monitor website performance, search engine rankings, and organic traffic using SEO tools such as Google Analytics, Google Search Console, and SEMrush.

- Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn, Instagram, and other community sites.

- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).

- Proven Experience with Reporting Tools (Looker Studio)

- Identify trends and insights, and optimize spending and performance based on those insights.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Experience in setting up and optimizing Google AdWords campaigns.

- Experience of working in a digital marketing agency.

- Up to date with the latest trends and best practices in online marketing and measurement.

- Experience with A/B and multivariate experiments.

- Working knowledge of WordPress development and constraints is a plus.

Skills :

- Proven experience in the B2B industry.

- Social and Digital Media campaign strategy and execution.

- Ability to conduct webinars.

- High-level proficiency in MS Excel, PowerPoint, and Word.

- Brainstorm new and creative growth strategies.

- Excellent communication and interpersonal skills.

- Strong analytical skills and data-driven thinking.

- Ability to multitask and prioritize in a fast-paced environment.

- Stay updated on SEO best practices, algorithm updates, and industry trends through

continuous learning and research.

- Ability to run PPC ads, set up and run marketing campaigns on digital marketing tools.

- Ability to plan and execute marketing activities with timelines.