Lead - Digital Marketing

Position Objectives:

- Own our full-funnel digital marketing strategy across all key channels including search engines, display, social media, affiliates, strategic partnerships, affiliates, email etc.

- Manage, and analyze digital marketing awareness and performance led campaigns, own performance targets, and work cross functionally to drive traffic, engagement, and conversions as well as our CAC & SEO rankings.

- KPI: Traffic, Leads, Click through rate, Conversion rate, Customer Acquisition Cost, SEO Ranking Indicative

Responsibilities:

- Planning and execution of digital marketing campaigns across channels.

- Create and oversee engaging content that informs potential customers appropriately.

- Optimize the company website for search engines and manage campaigns to increase visibility and attract targeted traffic.

- Optimize the customer journey across all digital touchpoints, ensuring a seamless experience from inquiry to conversion.

- Lead social media initiatives to build brand awareness, engage customers, and drive traffic

- Optimize paid marketing mix for ROI, CAC, and quality traffic

- Design and implement effective email marketing campaigns to nurture leads, educate customers, and promote special offers.

- Utilize analytics tools to track campaign performance, assess customer behaviour, and generate insights for continuous improvement.

- Work closely with product, brand, and partnership/commercial teams towards a common goal.

- Use marketing automation and attribution tools for reporting and optimization.

- Oversee agency/freelancer output for performance, SEO, and creative work (as applicable).

- Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration and innovation (in phase 2).

Reports To - Head Marketing

Coverage / Sub functions

- SEO & Content Specialists

- Performance Marketing Specialists

- CRM & Marketing Automation

Key Skills & Competencies:

- Proven track record in managing successful digital marketing campaigns; Experience in paid advertising campaigns, such as Google Ads, to drive targeted traffic, leads and conversions.

- Optimize websites and content for search engines to improve organic rankings and traffic.

- Develop and manage engaging content for various digital channels, including website, blogs, social media, and email

- Knowledge on tools like Google analytics, Marketo, Mixpanel, SEMrush, Qlik Sense, Tableau, Hootsuite, Mailchimp, Ahrefs and Salesforce.

- Analytical mindset with a creative edge to test growth levers

- Excellent communication and interpersonal skills.

- Ability to thrive in a fast-paced environment and manage multiple projects effectively

- Experience managing teams or vendors across SEO, performance, and analytics

Key Behavioural Traits:

A founding member at BSIF:

- Understand that Integrity, open & honest demeanour (transparency) & fair conduct is non-negotiable.

- Learns on the job, evolves with the role & navigates uncertainty with perpetual optimism

- Holds the "team above self"; "gets along" & finds common ground in the best interest of all our stakeholders

- Is frugal and uses scarce resources wisely

- Has an "owners' mindset"

- Is self-motivated / passionate, self-disciplined, has a continuous improvement mindset, doesn't need to be told what to do & never says "that's not my job"

- Owns the task in entirety (even if involves other functional areas), has an eye for detail & an ability to incorporate all points of view and take matters to closure

- Is of service to her/his teams who chose to work with them (applicable for managers)

Qualifications :

- Minimum bachelor's degree in marketing or business or a related field; Post Graduation from a premier business institute preferred.

- 10+ years of experience in digital marketing, preferably in a Digital Marketing Agency, FMCG, BFSI or D2C Tech sectors.