Lead - Digital Marketing

- We are seeking an experienced Digital Marketing Lead to own and execute our overall digital marketing strategy.

- The ideal candidate is data-driven, creative, and highly experienced in managing high-performance marketing campaigns across multiple channels-SEO, SEM, paid media, social, email, and content.

- This role will play a critical part in scaling brand visibility, lead generation, and customer engagement.

Key Responsibilities:

- Define and drive the overall digital marketing roadmap aligned with business and revenue goals

- Manage and mentor a team of specialists in SEO, performance marketing, social media, and content

- Collaborate with leadership, product, and sales teams to align marketing efforts with business priorities

- Oversee digital marketing budgets and ROI analysis for maximum impact

- Plan and execute performance campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and other digital platforms

- Track and improve key KPIs like CAC, CPL, ROAS, CTR, and conversion rates

- Optimize funnel performance using tools like Google Analytics, Hotjar, and CRM insights

- Oversee the development and distribution of high-quality, SEO-optimized content across blogs, landing pages, and campaigns

- Lead on-page and off-page SEO strategies to improve organic traffic and keyword rankings

- Implement and manage content calendars, guest posts, and backlink building

- Develop and manage the brand's presence across social platforms (LinkedIn, Twitter, Instagram, YouTube)

- Coordinate brand storytelling and community engagement campaigns

- Ensure consistency in tone, voice, and visual identity across all digital touchpoints

- Build automated email campaigns, nurture flows, and retargeting strategies

- Leverage CRM systems (HubSpot, Zoho, Salesforce, etc. ) to segment audiences and personalize communications

- Monitor lead lifecycle and drive MQL/SQL conversions

- Create and maintain real-time dashboards and regular performance reports

- Conduct A/B testing and growth experiments to improve campaign effectiveness

- Use insights to iterate and scale successful initiatives

Required Skills & Qualifications:

- 8+ years of experience in digital marketing with at least 3 years in a leadership/managerial role

- Proven track record in managing large-scale paid campaigns and content strategies

- Expertise in tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush, Ahrefs