Lead/Deputy General Manager - Brand Management - FinTech

Job Title: Lead - Brand

Location: Mumbai | Function: Marketing | Reports To: Head - Marketing

Role Overview

As Lead - Brand you will be responsible for building a distinct and trusted identity for our Godrej Capital. You will drive strategy, storytelling, and execution to create strong top-of-funnel impact and long-term equity, while ensuring brand alignment across channels and customer segments.

Key Responsibilities

- Brand Strategy: Define brand positioning for lending (retail + MSME) in line with customer insights and competitive landscape.

- Campaign Development: Lead integrated ATL/BTL campaigns to drive awareness, relevance, and trust.

- Communication: Translate financial solutions into clear, engaging, and relatable messaging.

- Brand Governance: Maintain visual identity, tone, and consistency across internal and external touchpoints.

- Collaboration: Work cross-functionally with product, sales, digital, and external agency partners.

- Measurement: Track and optimize brand health KPIs (awareness, recall, preference, trust).

What We're Looking For:

- 8-12 years of experience in brand management or marketing (BFSI, fintech, or consumer brands preferred)

- Strong understanding of retail lending and MSME customer mindset

- Proven track record of brand building in a dynamic, fast-paced environment

- Exceptional storytelling, creative judgment, and stakeholder management

- MBA in Marketing or related field from a reputed institution