Job Referrence - JN -092025-6830608_177002620197139

Industry - Retail

Category - Sales & Marketing

Skills - Menswear Design

Job Type - Permanent

Job Description - The Lead, Creative Design is the strategic creative head and global brand custodian for the brand across all international markets. The role is responsible for creative vision, product design, brand storytelling, digital identity, and creative governance. The individual ensures that the brand remains globally consistent, commercially relevant, and culturally rooted in Indian heritage.

Client Details: Leading Indian Menswear Brand based in Delhi NCR

Description: Creative Vision, Brand Architecture & Global Positioning

- Define and maintain the global creative direction, heritage narrative, and visual vocabulary.

- Translate Indian heritage into globally relevant design, marketing, and storytelling.

- Build and maintain the full brand architecture, positioning framework, and aesthetic standards.

- Establish creative guidelines across all touchpoints: product, digital, photography, retail, packaging.

Product Design & Development:

- Lead design across Menswear, Womenswear, Accessories, and Lifestyle.

- Build globally relevant, commercially aligned RTW collections.

- Oversee sampling, pattern-making, fittings, and material development.

- Manage the product development cycle from concept to production readiness.

Creative Governance & Team Leadership

- Lead, mentor, and enhance the creative and product teams.

- Set processes, review cycles, and quality benchmarks.

- Ensure all creative output meets the brands international standards before submission.

- Establish brand governance systems, creative review checkpoints & guidelines.

Content, Campaigns & Digital Direction:

- Lead direction for campaigns, lookbooks, films, and e-commerce content.
2 Oversee creative direction for website rebuild, digital experience, CRM creative, and social media.

- Align all campaigns with global strategy, cultural relevance, and market expectations.

- Global Market Alignment (Gulf, UK, USA)

- Prepare market-ready creative material for buyers and wholesale channels.

- Develop market-specific creative inputs: pricing decks, sell-in kits, retail display concepts.

- Ensure aesthetic and commercial alignment with each key market.

- Cross-functional Collaboration & Stakeholder Alignment

- Work closely with Company leadership, international experts, and the Consultant.

- Participate in fortnightly reviews and weekly creative sync calls.

- Ensure all budgets, creative work, and approvals follow Company's written approval process.

Innovation in Tools & Design Methodology:

- Introduce modern design tools, digital workflows, and creative technologies.

- Strengthen the team's digital & technical capabilities.

- Foster a culture of experimentation, learning & innovation.

- Quality, Creative Discipline & Brand Integrity

- Ensure all milestones are met on agreed timelines.

- Deliver high-quality creative that meets global luxury benchmarks.

- Ensure compliance with all IP and confidentiality requirements.

Profile:

- Minimum of 10 years leading Menswear Design

- Portfolio submission is mandatory for this role - please reach out to Deep Samlok at

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Deep Samlok at +91 124 628 9216.

Contact - Deep Samlok - +91 12 4628 9216

The Apply Button will redirect you to website. Please apply there as well.

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