Lead - Creative & Content - Beauty & Personal Care Division - D2C

Description:

Hiring for a Lead Creative and Content for one of leading D2C Brand in Beauty and personal care division.

Mandatory:

- Manage and guide social media, content, community & design teams

- Work with creative agencies

- Own brand identity stewardship

- Experience handling celebrity/influencer brand endorsements

- Strong stakeholder management with agencies & internal business heads

Job Responsibilities:

- Lead brainstorming and pitch sessions to generate ideas for larger campaigns and events

- Liaise with concerned team members for content marketing strategies which supports and

extends marketing initiatives with setting short-term goals.

- Involve in brand pitch and narrations for influencer/celebrity collaborations.

- Amalgamate ideas with creative agencies and internal team for performance marketing creatives.

- Align brand communication throughout the channels.

- Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.

- Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.

- Monitor on-going market trends and competitive activities on digital platforms.

- Own the development and messaging of the brand narrative.

- Create, execute, and manage marketing programs and campaigns.

- Understanding and involve in decisions pertaining to brand budgets.

- Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage time-lines, and ensure timely completion of all deliverables.

- Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.

- Direct and manage a team of content and art team to lead