Lead - Content Marketing - B2B SaaS Vertical

About the role :

We are looking for a Senior Content Marketer to own our content, brand, and product storytelling end-to-end. This is not a traditional content role. You will be responsible for building the content engine from scratch - from ideating campaigns to driving distribution to shaping how the product is perceived in the market. You will work closely with founders to define narratives, run experiments, and scale content-led growth for a product used by 30,000+ teams globally.

Key Responsibilities :

- Own our content and brand strategy across all channels (social, product marketing, campaigns, website)

- Drive content-led growth initiatives across acquisition, activation, and engagement

- Conceptualize and execute campaigns, narratives, and storytelling angles

- Lead product marketing efforts - product launches, feature storytelling, positioning

- Manage and mentor content + design team members (writers, designers, creators)

- Collaborate closely with founders, product, and growth teams to align messaging with business goals

- Identify distribution opportunities and scale content across channels (LinkedIn, communities, etc.)

- Run experiments, analyze performance, and continuously improve content effectiveness

What we're looking for :

- 4 to 7 years of experience in content marketing, product marketing, or brand roles in startups

- Strong understanding of B2B SaaS and content-led growth

- Proven ability to ideate and execute campaigns, not just write content

- Experience owning end-to-end content strategy and execution

- High ownership mindset with the ability to operate in fast-paced, ambiguous environments

- Strong storytelling ability with a clear understanding of audience, positioning, and distribution

- Shape how the world builds product content

- Used by 30,000+ teams. Backed by Salesforce Ventures & RTP Global

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