Lead - Content & Copy

Role: Lead - Content & Copy

Location: Mumbai

Experience: 5 - 7 years

Function: Marketing

Clientis India is a digital asset trading platform built for Indian users, with a focus on security, clarity, transparency, and user experience. The India marketing team works across brand, digital, social, campaigns, performance marketing, SEO, events, partnerships, and other communication channels.

Role Overview:

The role will work across social media, performance marketing, brand campaigns, brochures, pitch decks, campaign concepts, event collateral, website and landing-page content, SEO blogs, and other marketing requirements.

This is a hands-on creative role requiring strong conceptual thinking and the ability to move between short-form advertising copy, campaign ideas, brand communication, and long-form content while maintaining clarity, consistency, and accuracy.

The role will take ownership of content quality and messaging across marketing requirements while working closely with design, performance marketing, SEO, and other internal teams.

Social media publishing, moderation, community management, and channel operations are outside the scope of this role.

Key Responsibilities:

- Lead content and copy development across social media, digital campaigns, brand campaigns, performance advertising, websites, landing pages, brochures, pitch decks, and offline marketing collateral.

- Develop campaign concepts, messaging directions, headlines, taglines, hooks, and supporting copy for integrated marketing campaigns.

- Write and adapt short-form advertising copy across different audiences, platforms, formats, and campaign objectives.

- Develop social media content, copy, concepts, and content plans in coordination with the wider marketing team.

- Develop copy for offline events and activations, including standees, banners, brochures, handouts, screens, and other event collateral.

- Create and refine corporate and marketing presentations, pitch decks, brochures, and brand communication material.

- Work with the SEO Specialist to develop SEO blogs, landing-page content, FAQs, and other search-led content based on approved SEO briefs and keyword requirements.

- Work with the Performance Marketing & Campaigns team to create campaign copy, ad variants, and creative iterations based on audience, platform, and performance requirements.

- Work closely with designers to translate campaign and content ideas into effective creative executions.

- Maintain consistency in brand language, messaging, tone, and communication standards across marketing materials.

- Review, edit, proofread, and refine content for clarity, grammar, accuracy, consistency, and readability.

- Contribute ideas for campaigns, product launches, events, content themes, and ongoing marketing initiatives.

- Help improve content quality and execution standards across marketing output.

- Ensure content remains responsible, accurate, and appropriate for a compliance-sensitive digital asset category.

Requirements:

- 5 - 7 years of experience in marketing content, copywriting, advertising, brand communication, or a related creative role.

- Strong experience writing marketing copy across multiple formats and channels rather than primarily editorial or blog content.

- Strong ability to develop both creative concepts and executional copy.

- Strong command of short-form advertising copy, social media content, brand communication, and long-form content.

- Ability to take a marketing brief and translate it into clear, creative, audience-relevant communication.

- Ability to independently develop messaging directions, campaign ideas, and copy approaches.

- Strong writing, editing, proofreading, grammar, and language skills.

- Ability to adapt tone, messaging, and copy structure according to platform, audience, campaign objective, and format.

- Experience working closely with design, performance marketing, SEO, and other marketing teams.

- Ability to manage multiple content requirements and deadlines across campaigns and channels.

- Strong attention to detail and consistency across marketing communication.

- Ability to work in a compliance-sensitive category and communicate responsibly without exaggerated or misleading claims.

Good to Have:

- Experience in crypto, Web3, fintech, BFSI, trading, technology, or financial services.

- Experience working on integrated brand and performance-marketing campaigns.

- Familiarity with SEO-led content development and writing from keyword/content briefs.

- Experience creating copy for events, brochures, corporate presentations, and other offline marketing formats.