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Recruitment Lead

Lead - Consumer Insights Responsibilities: - Systematic development of deep, actionable customer insights - Working with the cross functional teams - marketing, growth and product teams to convert insights into business-building, growth initiatives - Ensuring the customer perspective is integral to all marketing and product decision-making processes - Converting business problems into customer-level problems, thereby generating insights to provide customer solutions aimed at growing acquisition, trading frequency, retention and loyalty - Strategizing the ideal methodologies for data collection and overseeing the analytical work plan to ensure comprehensive insights are generated to meet business objectives - Understand the ethos and proposition of crypto brands, monitor brand health via Brand Tracking, evaluate communication efficiency and effectiveness - Deep understanding of our target group and consumer behavior through qualitative researches like Ethnography, FGDs, IDIs, Dyads, Content analysis, Sentiment analysis - Ad Hoc Studies (Concept tests, U&A, Communication Development Test, Product Test) Requirement : - Minimum 5-10 years of progressive experience in roles focused on market insights, strategy development, or related fields in e-commerce or consumer technology firms. - Proven expertise in managing a wide spectrum of quantitative research methodologies. - Exposure to qualitative research is not necessary but will be a plus - Exceptional analytical capabilities with a demonstrated ability to translate data into actionable strategies and decisions - Proficiency in synthesizing data from various sources to construct cohesive narratives that drive strategic outcomes

Bangalore

Lead - Consumer Insights 

Job Description for Lead - Consumer Insights  in Talentiser Pvt Ltd. in  Bangalore for (5-10) years of experience. Apply Now!