Key Responsibilities

Strategic Communication Planning & Implementation

- Develop an overarching communications strategy aligned with their goals and objectives.

- Implement the overarching communications strategy into actionable plans and tactics.

- Analyze market trends, audience insights, and organizational priorities to create a comprehensive plan that drives impact.

- Develop detailed communication plans for specific campaigns, initiatives, or projects under the gamut and oversee their execution.

- Oversee content creation efforts and collaborate with content creators, copywriters, designers, and videographers to produce high-quality content for various channels.

- Closely monitor performance metrics, analyze data insights, and solicit feedback to drive continuous improvement and optimization of communication efforts.

- Manage the communications budget, allocating resources effectively to support various initiatives and campaigns.

Leadership and Management

- Enable and support a culture of innovation, collaboration, and accountability within the team.

- Provide leadership to the communications team, setting clear goals, systems, and processes that help optimize team productivity and performance.

- Guide the team toward achieving departmental and organizational objectives through effective communication and innovation.

- Strengthen and support their collaborative and inclusive work culture where team members can thrive.

- Supervise the day-to-day activities of the communications team, providing guidance, support, and feedback to ensure tasks are completed effectively and efficiently.

Stakeholder Engagement

- Oversee stakeholder engagement initiatives, building and maintaining relationships with artisans, employees, donors, partners, and community members.

- Enhance reputation and impact through effective communication and relationship management.

External Relations

- Serve as the primary point of contact for media communication, public events, and industry forums.

- Cultivate relationships with media outlets, influencers, and partners to amplify the Foundation's message and reach.

- Represent the organization in certain settings as delegated by the founders

Must-Have Qualifications

- Bachelor's degree in communications, marketing, public relations, or a related field.

- Master's degree preferred.

- Minimum of 12 years of experience in communications, with at least 7 years in a leadership role.

- Proven track record of developing and executing successful communications strategies that drive impact and engagement.

- Strong leadership and management skills, with the ability to inspire and motivate a team towards achieving goals.

- Excellent interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders.

- Strategic thinker with a data-driven approach to decision-making and problem- solving.

- Expertise in analytics, SEO, and other relevant technical skills to effectively track and optimize communication performance.

- Experience in budget management and performance monitoring.

- Proficiency in English and Hindi; proficiency in other languages spoken in rural areas of India is a plus.

Good to Have Qualifications

- Deep understanding of the social and economic challenges faced by rural communities and driven by a desire to contribute to their upliftment

- Passion for social impact and commitment to making a meaningful difference

- Past experience in driving positive change in rural communities through effective communication strategies.