Lead - COE Marketing - Beauty & Personal Care

Description:

Key Deliverables of the Role

The member will be responsible for driving growth and profitability for the assigned portfolio. This includes:

- Leading deep consumer insighting to uncover unmet needs, behavioural triggers, and whitespace opportunities.

- Defining and refining positioning, packaging, and pricing through iterative testing and market feedback.

- Developing and owning end-to-end digital marketing strategies across performance, content, and social channels to drive trials and conversions.

- Driving sharp go-to-market plans for new product launches with strong digital-first narratives.

- Tracking and optimizing conversion funnels using real-time analytics and A/B testing.

- Setting up key metric dashboards to track CAC, LTV, RoAS, and retention.

- Integrating voice-of-customer learnings into ongoing marketing and product evolution.

- Crafting a compelling, authentic brand narrative rooted in purpose and relevance to the target audience.

- Driving cross-functional alignment on brand strategy, positioning, and customer promises.

Knowledge, Skills & Competencies:

- Consumer Insights & Behavioural Understanding

- Product-Market Fit and Brand Strategy

- Strong Digital Marketing Expertise

- Data Analytics & Performance Tracking

- Strategic Thinking and Commercial Acumen

- Leadership Creating Vision for the Team

- Innovation and Experimentation Mindset