Role Overview:

The Lead - Channel Marketing & Sales Enablement will be responsible for translating business and sales needs into high-impact marketing assets, on-ground experiences, and channel-ready tools that drive investor engagement and conversion.

This role acts as a critical bridge between Sales, Content, and Brand, ensuring that:

- Sales teams are equipped with effective, easy-to-use, high-quality materials

- Content strategy is informed by real customer and distributor needs

- Marketing interventions drive tangible business outcomes

- The role requires a balance of strategic thinking, strong content structuring ability, and hands-on execution.

Key Responsibilities:

1. Sales Enablement Strategy

Define and execute a comprehensive sales enablement framework across:

- Product one-pagers

- Pitch decks and corporate presentations

- Sales scripts and communication aids

- Calculators, tools, and utilities (e.g., SIP calculators)

- Ensure all materials are simple, structured, and conversion-focused

2. Marketing Asset Development (Hands-on)

Independently develop and own high-impact materials such as:

- Concept notes and campaign enablers

- Corporate and product decks

- Sales collateral and communication packs

- Apply strong narrative structuring and clarity thinking (not just design coordination)

- Ensure consistency with brand and content guidelines

3. Events & Channel Experience

- Lead planning and execution of events, activations, and partner engagements

- Ensure strong on-ground brand experience and messaging clarity

- Translate marketing campaigns into effective physical and channel experiences

4. Sales & Market Feedback Loop

Work closely with sales and distribution teams to:

- Identify gaps in communication and materials

- Capture real-world objections, queries, and requirements

- Continuously feed insights back into Content and Brand teams

- Act as the voice of the field within the marketing organization

5. Cross-functional Collaboration

Partner with:

- Content team to refine narratives and create scalable formats

- Brand team to ensure alignment and consistency

- Growth team to align messaging with digital funnels

- Ensure seamless translation of strategy into execution-ready assets

6. Channel Tools & Solutions

Drive development of tools and utilities for investor and distributor use:

- SIP calculators

- Scenario tools

- Interactive engagement formats

Ensure tools are:

- Simple

- Intuitive

- Business-outcome driven

7. Standardization & Scale

Build templates, frameworks, and standard formats for:

- Decks

- One-pagers

- Event kits

- Ensure scalability across branches and partners

- Improve speed and consistency of execution

8. Performance & Impact Tracking

Measure effectiveness of:

- Sales materials (usage, feedback, conversion impact)

- Events and activations

- Tools and engagement assets

- Continuously refine based on data and feedback

Qualifications & Experience

- MBA in Marketing / Finance / Communications

8-12+ years of experience in:

- Sales enablement / channel marketing / product marketing

- BFSI / fintech / distribution-led businesses

- Proven experience in creating high-quality marketing and sales materials