Description:

Job Description:

The Campaign Management & Customer Insights role is responsible for leading end-to-end customer lifecycle campaigns, leveraging data-driven insights to enhance engagement, retention, and revenue growth. The role also oversees MarTech platform management and provides UI/UX feedback to strengthen app and digital innovations. A key part of the mandate is close collaboration with cross-functional teams to design, execute, and measure impactful campaigns, while driving a deeper understanding of customer behaviour through analytics and insights.

- Strong knowledge of Customer Lifecycle Management (CLM), CRM, and multi-channel campaign management.

- Proficiency with campaign management platforms is added advantage (e.g., MoEngage, CleverTap, WebEngage, Salesforce, etc.

- Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights.

- Excellent project management, communication, and stakeholder engagement abilities.

- Ability to multitask and thrive under tight timelines in a fast-paced environment.

What youll bring to the team:

Campaign Management

- Plan, design, and execute lifecycle campaigns across SMS, Email, App, WhatsApp, Notifications, and other channels to drive engagement, renewals, upgrades, and win-backs.

- Partner with the CLM Head to define campaign strategy, segmentation logic, and messaging frameworks.

- Ensure timely, accurate execution of campaigns aligned with business priorities.

- Continuously monitor, optimize, and report campaign performance against KPIs such as CTR, conversions, churn reduction, and ARPU uplift.

Customer Insights & Analytics

- Translate customer data into actionable insights for segmentation, targeting, and personalization.

- Collaborate with Analytics/BI teams to track journeys, lifecycle stages, and behavioral patterns.

- Conduct post-campaign deep-dives to identify learnings and apply them to future initiatives.

- Champion data-driven decision-making within the CLM team.

Collaboration & Stakeholder Management

- Work closely with product, sales, digital, and technology teams to align campaign planning and execution.

- Partner with creative/content teams to deliver compelling, personalized communication.

- Engage with MarTech vendors and partners to enable automation, personalization, and campaign optimization.

Desired Profile / Criteria / Skills:

What all qualifications do we expect:

We're looking for someone with a decent educational background.

- Education requirements: Postgraduate in Marketing, Business Management, or related field.

- Experience: 8 years+ of experience in CLM, customer insights, or digital campaign management.

- Proven track record of delivering multi-channel customer lifecycle campaigns.

- Prior experience in subscription, telecom, OTT or digital-first industries preferred.

Join us as:

- Grade M4

- Where at Mumbai

- Reporting To - Head Marketing Operations

- Your Function Marketing

- Hussle Period Minimum 8 productive hours a day and 5 days a week

- Job Type Permanent

What policy, compliance we follow:

- Safeguard the organizations processes and policies.

- Strict adherence to SOP and the defined processes

- Encourage consistent and continuous compliance is followed by all employees and vendors with safety and regulatory requirements, standards, and protocols.

- Confirm your actions are compliant as per Information Security Policy