Lead - Brand Supply

The Lead - Brand Supply is a critical role at the heart of DigiDukaan's national rollout. This individual will be responsible for onboarding and scaling participation of FMCG, CPG, and consumer brands onto the DigiDukaan (e-B2B) ecosystem.

Key Responsibilities:

1. Brand Onboarding & National Enablement

- Lead onboarding of large FMCG / CPG brands onto DigiDukaan for e-B2B ordering

2. Distributor & Supply Readiness

- Collaborate with brand sales and distribution teams to activate distributors as sellers on the ONDC network.

3. Ecosystem Growth & Adoption

- Drive brand participation in DigiDukaan-led national and regional rollouts.

4. Cross-Functional Execution

- Work closely with internal ONDC teams (tech, category, ops, policy) to refine protocols and workflows based on brand feedback.

5. Performance Tracking & Leadership Reporting

- Track key supply-side metrics: active brands, active distributors, order volumes, fill rates, and repeat usage.