The company is a mission-driven, early-stage startup working on reimagining how people connect in the AI era through a novel social and dating platform. The founding team includes experienced entrepreneurs with a strong track record of building globally scaled businesses and apps, particularly in the social and dating space.

With backing from top-tier institutional investors, the company is poised for rapid growth.

Key Responsibilities:

Brand Strategy & Storytelling:

- Define brand identity, tone, purpose, and long-term vision.

- Partner with product teams to ensure cohesive brand experience and product design.

- Build a global, culturally relevant brand with a unique point of view.

- Develop the brands story, positioning, and messaging to stand out in a competitive market.

- Create a consistent, differentiated brand voice for young, urban audiences.

- Ensure consistency across all customer touchpointssocial, PR, advertising, in-app, and more.

Content Creation & Marketing:

- Lead content strategy for digital platforms including social media, blogs, and video.

- Partner with creatives to develop compelling, shareable visual and narrative content.

- Design campaigns and influencer strategies that create buzz and drive user growth.

Growth through Organic & Inorganic Marketing:

- Execute paid marketing strategies across channelssocial, search, programmatic, app stores.

- Manage agency relationships and media partnerships to expand brand presence.

Community Building & Engagement:

- Cultivate brand-led online communities to deepen engagement and brand love.

- Collaborate with CRM and product teams to ensure exceptional brand experience in-app and beyond.

Cross-functional Collaboration:

- Work with product, creative, PR, and partnerships teams to bring campaigns and features to life.

- Drive cross-team alignment on strategic initiatives and brand messaging.

Performance Tracking & Analytics:

- Define KPIs, measure performance, and leverage analytics for continuous improvement.

- Identify insights to refine campaigns and drive higher impact.

Who You Are?

Experience: 5-10 years in brand marketing, ideally in consumer tech, dating, or social platforms.

Strategic Storyteller: Able to craft compelling narratives and emotionally resonate with audiences.

Creative Marketer: Experienced in viral, content-led marketing and influencer ecosystems.

Paid Media Pro: Skilled in performance marketing, paid social, and influencer collaborations.

Analytical Thinker: Comfortable using data to guide creative and strategic decisions.

Team Player: Effective cross-functional collaborator, especially with product and creative teams.

Trendspotter: In touch with culture, consumer behavior, and trends in the dating/social space.

Why Join?

- Chance to shape a disruptive global brand and redefine social connection.

- Work alongside a visionary and high-caliber founding team.

- Flexible, growth-oriented culture backed by strong institutional capital.

- Be at the heart of a startup with global ambitions and cultural relevance.