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We have an urgent opening with the India's largest conglomerates businesses group. Role : Brand Management Industry Type: Internet Functional Area: Marketing & Communication Education: MBA Marketing from Tier 1 Institute Who you are: - A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM - A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C - Help scale and deliver on business metrics. - Define brand goals, success KPIs and build an org wide visibility on brand metrics - Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets. - A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders - Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems. Core Responsibilities - Would contribute to the Brand Development, campaigns and Go-to-Market strategies - Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building. - The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders - Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning - Build and execute brand strategy into plans, brand positioning and go-to market strategies - Strengthening the brand identity and positioning across online and offline channels - Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media - Creating and managing customer research, promotional collateral to establish and maintain product branding - Maintain brand consistency across all external and internal creatives and communications - Handle external Media relationships, PR and agency relationships - Develop best practices, define and track KPIs for managing marketing success - Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept - Event organization experience will be a plus Must haves - Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect. - Hands on experience in brand creation and development, with experience in brand building and GTM. - Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets. - Be comfortable with both creative and business dimensions of marketing - Comfortable to strategize and execute large scale brand and marketing communication campaigns - Think about brand beyond communication and develop a holistic brand experience across consumer touch points - Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships - Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins - Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital) - Expertise in creative and production process for traditional and digital (incl. video audio)materials - Handled Content, media, PR and brand campaign management calendar - Has built marketing experiences across display, social, mobile, online and mass media demands. Key Partners to work with : - Biz Category Team - Sales Team - Finance and Accounts Team - Creative and Digital Agency ( External )

Mumbai

Brand Marketing Lead - IIM/ISB/MDI/FMS 

Job Description for Brand Marketing Lead - IIM/ISB/MDI/FMS  in upGrad in  Mumbai for (6-9) years of experience. Apply Now!

Brand Marketing Lead - IIM/ISB/MDI/FMS  | iimjobs.com