Description: Role & Responsibilities Minimum required Accountabilities for this role- - Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers. - Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory. - Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion). - Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior. - Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Foggs Behavior Model. - Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling. Additional Accountabilities pertaining to the role- - Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements. - Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis. - Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs. - Contribute to the development of internal research standards, methodologies, and best practices. Ideal Candidate - Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior - Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research - Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements - Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation - Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology - Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness - Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams - Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role - Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc) - Candidates from institutes with strong behavioral research exposure are preferred

Pune

Lead Behavioral Researcher - Consumer Strategy 

Job Description for Lead Behavioral Researcher - Consumer Strategy  in Laksh Consultants in  Pune for (3-5) years of experience. Apply Now!