Location: Delhi NCR

Experience: 4 - 8 years

Function: Marketing | B2B Growth

Reporting to: Founders / Business Head

The Role:

We are looking for a B2B Marketing Lead who can own and build the B2B marketing engine from the ground up.

The ideal candidate will have deep expertise in LinkedIn - led brand building, content, paid acquisition and performance marketing, particularly for startup / high - growth brands.

This is a hands - on, execution - heavy role. We are looking for someone who can independently develop the strategy, run campaigns, analyse performance, optimise spends and build a scalable B2B demand - generation engine.

Key Responsibilities:

1. B2B Marketing Strategy:

- Own the overall B2B marketing strategy aligned to business and revenue objectives.

- Build SalarySe's positioning and brand presence within the B2B ecosystem.

- Identify target audiences, personas, industries and decision - makers.

- Develop the marketing funnel from awareness - engagement - MQL - SQL - conversion.

2. LinkedIn Marketing - Core Requirement:

- Own LinkedIn growth and marketing engine.

- Develop and execute organic + paid LinkedIn strategies.

- Build thought - leadership and founder - led content programs.

- Run LinkedIn campaigns targeting HR, CHRO, Finance, CXO and other relevant decision - makers.

- Continuously optimise campaigns based on CPL, CAC, MQL quality and conversion.

- Experiment with content formats, audience segments, creatives and messaging.

3. Performance Marketing:

- Own B2B performance marketing across LinkedIn and other relevant digital channels.

- Manage campaign budgets and optimise for qualified leads rather than vanity metrics.

- Build and continuously improve landing pages, lead - generation funnels and conversion journeys.

- Track campaign ROI, CAC, CPL, conversion rates and pipeline contribution.

- Work closely with Sales to improve lead quality and conversion.

4. Content & Brand:

- Build a differentiated B2B brand.

- Develop content around employer benefits, employee financial wellness, fintech and workplace finance.

- Create case studies, reports, newsletters, webinars, founder content and other B2B assets.

- Work with internal/external creative and content partners to execute campaigns.

5. Demand Generation:

- Build targeted account - based and persona - based campaigns.

- Develop campaigns to reach HR/People, Finance and business leaders.

- Create lead - generation initiatives through webinars, events, partnerships, content and digital campaigns.

- Establish a measurable marketing contribution to the sales pipeline.

6. Analytics & Optimisation:

- Set up dashboards and marketing metrics to track funnel performance.

- Use data to identify what's working and what's not.

- Run A/B tests across messaging, creatives, audiences and landing pages.

- Translate marketing performance into actionable business insights.

Ideal Candidate Profile:

- 4 - 8 years of experience in B2B marketing, growth marketing, demand generation or performance marketing.

- Strong experience working with startups / high - growth companies.

- Non - negotiable: Demonstrated experience of successfully running LinkedIn performance campaigns for a startup brand.

- Strong understanding of B2B demand generation and lead funnels.

- Experience targeting senior decision - makers such as CHROs, HR Heads, CFOs, Founders and CXOs is highly preferred.

- Strong hands - on experience with LinkedIn Ads, campaign management, audience targeting and optimisation.

- Comfortable owning both strategy and execution.

- Strong understanding of CAC, CPL, MQL, SQL, conversion rates and pipeline attribution.

- Excellent content sense with the ability to understand what works for B2B audiences.

- Data - driven, entrepreneurial and comfortable operating in a fast - paced environment.