Lead - Account Based Marketing & Demand Generation - US Enterprise AI Business

Description:

We are seeking a ABM & Demand Generation Lead for an AI SaaS Platform.

Key Responsibilities:

- Build and execute Account-Based Marketing strategies

Create demand via:

- Targeted email campaigns

- Events

- Paid campaigns

- Work closely with sales for enterprise pipeline generation

- Manage and optimize campaigns with $100K+ ad spend exposure

- Develop personalization strategies for high-value accounts

ABM & Demand Generation Lead Requirements:

- 5+ Years in a B2B / Account Based Marketing role

- Experience handling $100K+ ad spend

- Strong B2B marketing exposure

- Experience running paid ads (LinkedIn preferred for ABM)

- Experience in SaaS / AI companies preferred

- Email automation & CRM tools experience