- Strategize, plan and implement a Public Relations program for Lifestyle and its portfolio brands to enhance visibility in media and reputation protection in times of crisis. - Sharply define / articulate Lifestyle's brand positioning and identity - Articulate Lifestyle's brand strategy in line with company objective / mission - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Define and monitor implementation of brand guidelines - Measure and report performance of all brand marketing campaigns - Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues - Develop and implement an effective and impactful PR plan, to leverage the potential of all available mediums in achieving business objectives - Generate positive brand disposition through an effective PR Strategy - Manage press conference, media interactions, store launches and other media events - Build and manage the team to maximize performance Public Relations: - Develop and implement an effective and impactful PR plan, to leverage the potential of all available mediums in achieving business objectives - Generate positive brand disposition through an effective PR Strategy - Content creation: Press releases, concept notes and other content requirements - Implement outreach program to highlight season collection / product communication to ensure brand visibility in relevant publications/media - Manage Press conference, media interactions, store launches and other media events - Interface with media for sharing of generic information, new offer/collection details and standard generic responses - Constantly monitor coverage for Lifestyle and its portfolio brands - Build and manage relationships with key journalists relevant to the brand - Evaluate media performance for the respective brands and competition

Bangalore

Landmark Group - Senior Role - Brand Marketing & Public Relations 

Job Description for Landmark Group - Senior Role - Brand Marketing & Public Relations  in Landmark Group in  Bangalore for (10-15) years of experience. Apply Now!