Landmark Group - Senior Business Analyst - Customer Insights

Senior Business Analyst - Customer Insights

Skills

- Python, SQL, Statistical Techniques

Job Role:

- Measure business performance and provide actionable insights to implement.

- To define and develop analytical solutions for improving business decisions through insights and analytics for all business units (BU) of Landmark Group (LMG) in Gulf.

- The recruit will be directly working with Head of Loyalty and respective marketing teams of each business unit to implement predictive modelling, customer lifetime value management and contact plan optimization framework in LMG Loyalty program in Gulf (shukran) and India (Landmark Rewards) to maximize customer engagement along with campaign return on investment.

- Work with the territory head of retail functions and Marketing teams of LMG business units through Head of Analytics and Loyalty to define the contact plan and campaign calendar along with ROI targets for all targeted campaigns.

- Working on customer segmentation, Insights, Ad hoc analysis, campaign planning, offer design, dashboard, actionable insights, Audit and Impact analysis.

- Analyze data to evaluate existing customer related decisions framework and apply analytical techniques to discover meaningful patterns.

- Collaborate with on-sight and off-site team to design innovative loyalty program and to develop sophisticated analytical solutions that generate actionable customer insights by utilizing diverse information.

- Manage end to end project delivery with project teams and ensure quality, timeliness, and accuracy of the output.

- Provide high-end consulting & advisory to functional teams to help them sharpen their business strategy around customer.

- Keep abreast of industry trends and emerging methodologies to continuously improve skill set around customer analytics.

- Contribute to knowledge sharing and improve team productivity through training/documentation of best practices that are directly linked to customer engagement.

- Build engaging partnerships with customer insights managers across the group and identify business opportunities for future analytics utilization.

- Create metrics and measurements for the success of all 'Shukran' & 'Landmark Rewards initiatives for ROI analysis.

- Mentor/guide associate business analysts and business analysts, wherever applicable.